Communication And Internal And External Communication

Communication Audit Even though communication is a very key aspect in any organization, chances are that communication in organizations is for most employees not satisfying. According to Rodney Gray †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ less than the half of the employees are satisfied with internal communication systems. This situation calls for conducting communication auditing in order to determine the cause of communication dissatisfaction among the employees. Communication audit simply refers to the complete analysis of both the internal and external communication strengths as well as weaknesses of an organization(s). It is basically a way for a company or an organization to comprehend the communication needs, capabilities, practices and to collect vital information†¦show more content†¦In addition, they provide significant information that management can use to improve communication processes within their organizations. Moreover, communication audits follow specific ten steps which are; 1. Step one: decides on the areas that ought to be audited. It analyses both internal and external communications, thus identifying pieces to material used for promotional purposes. 2. Step two: involves choosing among a number of research methods such as one-on-one interviews, focus groups and telephone or online surveys. 3. Step three: entails gathering the information regarding the past internal and external communications and thereafter evaluating their efficiency. 4. Step four: this step looks outward and involves hiring a neutral researcher to interview customers directly, through electronic surveys, focus groups or else through telephone interviews. 5. Step five: this step lays more emphasis on the community. It involves hiring a researcher to carry out a community survey or to interview community members about the effectiveness of the organization’s communications. 6. Step six: it looks inward ad it embraces interviewing the employees and volunteers working within a given organization. It mainly helps to assess whether all communications are well understood by all the internal audiences. It also examines how the organization is presented to the public by the internal audiences. 7. Step seven: it aimsShow MoreRelatedInternal Vs. External Communication1882 Words   |  8 Pagescompany and others use both common communication methods, as well as many unique to their profession and colleagues. The purpose of this report is to examine Telephone Data Systems Inc. (TDS) and ITPM through an analysis of internal vs. external communication, in-person vs. â€Å"other† (electronic) forms of communication, and the use of official lines of communication vs. unofficial lines of communication. 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